Guides
Field notes from building a trade show search engine: how to shortlist events, when a wholesale market beats an expo, how sourcing clusters work, what a trip really costs and how to tell a real show from a directory ghost.
How to find the right trade show: a four-step method
A practical method for picking the trade show worth your time: describe the product, filter by country and season, vet the exhibitor list, then decide.
Read · 7 min ›Trade show or wholesale market: which one to choose
When a trade show beats a permanent wholesale cluster and when it does not: timing, prices, minimum orders and the risks of each.
Read · 8 min ›Industrial clusters: sourcing by hub instead of by factory
Why manufacturing concentrates in clusters, how to find the hub for your product, and what to check before visiting a factory.
Read · 8 min ›What a trade show trip costs: the budget, line by line
What a trade show trip actually costs — flights, hotel, interpreter, transport — and where to cut without hurting the outcome.
Read · 6 min ›How to verify a trade show is real
A ten-minute check on any trade show: organiser, venue calendar, past editions and exhibitor list — and why directories are full of events that never happen.
Read · 7 min ›