The Toy Fair 2027

About

The UK's largest dedicated annual premier trade show for toys, games, and hobbies showcases innovative products and connects manufacturers, buyers, and distributors within the industry.

The Toy Fair, held in London, United Kingdom, is the premier annual trade show for the toys and games industry. This dedicated event brings together manufacturers, buyers, and distributors to explore the latest action figures, board games, plush toys, educational kits, and outdoor play equipment. Buyers sourcing new inventory for the upcoming season find a dense network of established brands alongside emerging designers. The show floor buzzes with demonstrations, licensing opportunities, and direct connections that drive wholesale deals across the global supply chain. Whether you represent a specialty retailer or a major distributor, this UK-based marketplace offers a focused environment to discover what’s trending in play and leisure. The Toy Fair remains an essential gathering for anyone serious about moving product in the toy sector.