Sports & Events Tourism Exchange

About

Exhibition & conference dedicated to Sports & Events Tourism in South Africa. The Sports and Events Tourism Exchange is attended by pre-qualified International Hosted Buyers who you get the opportunity to meet with

The Sports & Events Tourism Exchange brings the business of sports travel to Cape Town, South Africa. This exhibition and conference focuses squarely on sports and events tourism. It connects suppliers with pre-qualified International Hosted Buyers who attend specifically to meet them. Exhibitors work across hospitality, sports outdoor, travel tourism and marketing, which gives buyers a practical view of what the sector offers. The format combines an exhibition floor with a conference programme, so delegates can follow industry discussion and then move into scheduled meetings. For tourism boards, hotels, event organisers and marketing specialists, the exchange creates direct access to decision-makers who are actively sourcing products and destinations. If your business sits within sports and events tourism, Cape Town provides the setting, and the hosted buyer programme provides the audience.

Key facts

Sports & Events Tourism Exchange is a trade show for travel tourism, hospitality, sports outdoor, marketing held 7–9 Apr 2027 at Cape Town International Convention Centre in Cape Town, South Africa.

Industries

travel tourism, hospitality, sports outdoor, marketing

Venue

Cape Town International Convention Centre

Official website

wtm.com/africa/en-gb.html

Listing source

From trade-fair directories and venue calendars

Last updated

1 November 2026