Mercafir Wholesale Fruit and Vegetable Market

About

Florence’s wholesale produce market, operating Monday through Saturday in the early morning. It serves wholesale buyers and traders dealing in fruit and vegetables.

Via dell’Olmatello 25, 50127 Florence, Italy

Mercafir Wholesale Fruit and Vegetable Market brings buyers and traders together in Florence, Italy, six days a week for early-morning trade. It's one of the region's key wholesale markets, connecting agricultural suppliers with retailers, restaurateurs, and distributors who source fresh produce in volume. Trading runs Monday through Saturday and starts well before sunrise, so visitors can watch the wholesale food and beverage supply chain in action. Fruit and vegetable traders handle everything from local Tuscan harvests to imported lines, which makes Mercafir a practical stop for anyone working in agriculture, wholesale distribution, or food service. If you're looking for reliable wholesale produce in Florence, you'll find a busy, business-focused environment where deals happen quickly and relationships matter. Whether you run a grocery chain, a restaurant group, or an import-export operation, this Florence wholesale market gives you direct access to the people who move fresh produce across Italy and beyond.