Market · food beverage · wholesale · wholesale market
Mercafir Fish Market
Permanent wholesale market
Novoli, Florence, Italy
About
Florence’s wholesale fish and seafood market, serving professional buyers and traders in fish products.
Via dell’Olmatello 25, 50127 Florence, Italy
Mercafir Fish Market brings Florence's wholesale seafood trade together under one roof. It connects professional buyers with suppliers of fresh fish, shellfish, and other marine products. As one of Italy's key wholesale markets for the food and beverage sector, it gives restaurateurs, retailers, and distributors direct access to daily catches and bulk seafood supplies. Traders come here to compare quality, negotiate prices, and build lasting relationships with vendors from across the region. So if you're sourcing fish products in Tuscany, Mercafir is a practical hub where wholesale market activity and food trade converge. The market reflects Florence's strong culinary traditions while supporting the commercial side of seafood distribution. That makes it a relevant stop for professionals involved in food and beverage wholesale across Italy and beyond.