Expo · marketing · toys games · franchise · art design
Licensing EXPO Shanghai
14–16 Jul 2027
National Exhibition and Convention Center, Shanghai, China
About
Licensing Expo Shanghai aims to build business connections between IP owners and agents covering multiple categories including anime images, film and television, museums, culture and art, online literature, entertainment, games, publishing...
Licensing EXPO Shanghai brings IP owners and agents together in Shanghai, China, for a focused round of business matchmaking. The show connects brand owners with manufacturers, retailers and service providers across art design, fashion apparel, marketing, entertainment, toys games, education and franchise. Exhibitors represent anime images, film and television, museums, culture and art, online literature, entertainment, games and publishing. That gives licensing professionals a practical setting to negotiate deals and extend their portfolios into the Chinese market. Attendees can also explore how established and emerging properties move into consumer products, retail programmes and promotional partnerships. So for anyone working in brand licensing, IP management or franchise development, Licensing EXPO Shanghai offers a concentrated opportunity to meet potential partners, compare properties and build the relationships that turn intellectual property into commercial products.
Key facts
Licensing EXPO Shanghai is a trade show for marketing, toys games, franchise, art design held 14–16 Jul 2027 at National Exhibition and Convention Center in Shanghai, China.
- Industries
- marketing, toys games, franchise, art design
- Venue
- National Exhibition and Convention Center
- Official website
- en.licensingexpochina.com
- Listing source
- From trade-fair directories and venue calendars
- Last updated
- 1 November 2026