Expo · hospitality · import export · travel tourism · marketing
ITB China
25–27 May 2027
Shanghai World Expo Exhibition & Convention Center, Shanghai, China
Messe Berlin China
About
The Marketplace for China’s Travel Industry
ITB China brings the global travel trade to Shanghai. It connects international suppliers with one of the world's most active outbound travel markets. As the marketplace for China's travel industry, the show draws exhibitors and buyers across import export, hospitality, travel tourism and marketing. Leisure operators, destination representatives, hotel groups and travel technology providers use the event to build partnerships, negotiate deals and track how Chinese travellers' preferences are shifting. The programme mixes exhibition time with conference sessions and networking. That gives attendees space to discuss distribution, branding and market entry. For companies hoping to expand into China or strengthen existing trade ties, ITB China offers a practical setting to meet decision-makers face to face. Whether you sell destinations, accommodation or marketing services, the expo puts you in the same room as the people shaping China's travel sector.
Key facts
ITB China is a trade show for hospitality, import export, travel tourism, marketing held 25–27 May 2027 at Shanghai World Expo Exhibition & Convention Center in Shanghai, China.
- Industries
- hospitality, import export, travel tourism, marketing
- Venue
- Shanghai World Expo Exhibition & Convention Center
- Official website
- itb-china.com
- Listing source
- From trade-fair directories and venue calendars
- Last updated
- 25 October 2026