Expo · toys games · food beverage · art design · entertainment
Heroes MADE IN ASIA
20–21 Mar 2027
Jaarbeurs Utrecht, Utrecht, Netherlands
About
Heroes Made in Asia is the place where fans come together to share their passion for the Asian pop culture, such as manga, anime, Asian food, Cosplay and gaming. An entire weekend full of Asian pop culture
Heroes MADE IN ASIA brings Asian pop culture fans together in Utrecht, Netherlands, for a weekend built around shared passion. The show covers a lot of ground. Art design, fashion apparel, entertainment, toys games, and food beverage all sit under one roof, alongside manga, anime, cosplay, and gaming. Visitors can browse exhibitor stands, meet fellow fans, and dive into the many sides of Asian pop culture without leaving the city. Maybe you collect figures, follow anime series, build a cosplay wardrobe, or simply want to explore Asian food and creative design. Either way, the event offers plenty to see and do. Exhibitors gain direct access to an engaged audience that arrives ready to discover new products and brands. So for anyone trading in pop culture goods or looking to reach fans in the Netherlands, Heroes MADE IN ASIA delivers a focused, lively marketplace across an entire weekend.
Key facts
Heroes MADE IN ASIA is a trade show for toys games, food beverage, art design, entertainment held 20–21 Mar 2027 at Jaarbeurs Utrecht in Utrecht, Netherlands.
- Industries
- toys games, food beverage, art design, entertainment
- Venue
- Jaarbeurs Utrecht
- Official website
- made-in-asia.nl
- Listing source
- From trade-fair directories and venue calendars
- Last updated
- 1 November 2026