Fruit Attraction SÃO Paulo

About

'Fruit Attraction São Paulo' is consolidating its position as the leading international trade fair for the fruit and vegetable market in the Southern hemisphere, alternating with 'Fruit Attraction Madrid', the leading event in the Northern hemisphere

Fruit Attraction São Paulo brings the global fresh produce trade to Brazil. It connects growers, buyers and suppliers across South America and beyond. The fair focuses on agriculture, horticulture, logistics, import export and food beverage, giving professionals a practical setting to source produce, negotiate contracts and follow developments in the fruit and vegetable market. It alternates with Fruit Attraction Madrid, the leading event in the Northern hemisphere. At the same time, it consolidates its own position as the leading international trade fair for the fruit and vegetable sector in the Southern hemisphere. Exhibitors and visitors come to the São Paulo edition to build supply chains, explore logistics solutions and strengthen import export partnerships across the region. And for anyone working in horticulture or fresh produce, the show offers direct access to the Brazilian market and its trading networks. Fruit Attraction São Paulo takes place in São Paulo, Brazil.

Key facts

Fruit Attraction SÃO Paulo is a trade show for horticulture, agriculture, food beverage, logistics held 6–8 Apr 2027 at Expo Center Norte in São Paulo, Brazil.

Industries

horticulture, agriculture, food beverage, logistics

Venue

Expo Center Norte

Official website

ifema.es/fruit-attraction-sao-paulo/en/home

Listing source

From trade-fair directories and venue calendars

Last updated

1 November 2026