Fitur

About

International Tourism Trade Fair. Fitur is the global meeting point for tourism professionals and the leading trade fair for inbound and outbound markets in Latin America

Fitur brings the global tourism industry together in Madrid, Spain. As the International Tourism Trade Fair, it's a key meeting point for professionals from around the world. The event stands as the leading trade fair for inbound and outbound markets in Latin America, drawing attendees across marketing, entertainment, hospitality, sports outdoor, finance, and travel tourism. Exhibitors and visitors use the show to build partnerships, explore destination offerings, and follow shifts in both leisure and business travel. For companies targeting Spanish-speaking markets or expanding into Latin America, Fitur offers a focused setting to connect with tour operators, hotel groups, destination marketers, and travel technology providers. Tourism professionals come to negotiate deals, launch products, and strengthen relationships across the sector. Whether you represent a destination board, a hospitality brand, or a travel services company, the trade fair delivers practical access to decision-makers and a clear view of where the tourism market is heading.

Key facts

Fitur is a trade show for sports outdoor, marketing, travel tourism, hospitality held 20–24 Jan 2027 at Ifema - Parque Ferial Juan Carlos I in Madrid, Spain.

Industries

sports outdoor, marketing, travel tourism, hospitality

Venue

Ifema - Parque Ferial Juan Carlos I

Official website

ifema.es/en/fitur

Listing source

From trade-fair directories and venue calendars

Last updated

1 November 2026