Buyitaly

About

BIT is an international marketplace which supports the tourism industry in Italy and around the world. It connecs the world of industry professionals in a totally b2b context and offers the opportunity for professionals to meet travellers directly

Buyitaly brings the international tourism industry to Milan, Italy, for a focused B2B marketplace. It connects hospitality, travel tourism, and marketing professionals from around the world. Organised alongside BIT, the event gives exhibitors and buyers a practical setting to build partnerships, exchange ideas, and showcase what they offer to a global audience. Tourism suppliers, hotel groups, destination marketers, and travel technology providers use Buyitaly to meet decision-makers face to face. They also explore new business opportunities in one of Europe's most dynamic travel markets. The format blends structured networking with direct access to industry professionals, making it easier to develop leads and strengthen relationships across the sector. Whether you represent a hospitality brand, a tour operator, or a marketing agency serving travel clients, Buyitaly in Milan offers a straightforward way to raise your profile. It also helps you reach international buyers and stay close to the trends shaping tourism today.

Key facts

Buyitaly is a trade show for travel tourism, hospitality, marketing held 9–11 Feb 2027 at Fiera Milano City in Milan, Italy.

Industries

travel tourism, hospitality, marketing

Venue

Fiera Milano City

Official website

bit.fieramilano.it/en

Listing source

From trade-fair directories and venue calendars

Last updated

1 November 2026