Expo · b2b · ecommerce · conference
B2B Online Europe
2 Dec 2026 — 3 Dec 2026
Messe Berlin, Berlin, Germany
About
Manufacturers and distributors learn to grow through digitalization using AI and data for customer experience in B2B. Leading event for mapping complex sales processes online and accelerating digital transformation.
B2B Online Europe in Berlin, Germany, brings together manufacturers and distributors ready to rethink how they sell online. This conference digs into the real mechanics of B2B ecommerce, where AI and data analytics reshape the customer experience across complex sales processes. Attendees gain practical strategies for accelerating digital transformation, from automating procurement workflows to personalizing bulk ordering journeys. The event’s focus remains squarely on moving beyond retail tactics—covering account-based marketing, channel management, and platform integration tailored for wholesale and industrial sellers. With Europe’s top ecommerce leaders and solution providers on site, Berlin becomes the hub for actionable insights on growing revenue through smarter digital channels. Whether you’re refining your tech stack or mapping a full digital roadmap, this is where the B2B community converges to solve real operational challenges.