Aalsmeer Flower Auction (Royal FloraHolland)

About

The world's largest flower auction and wholesale complex. Billions of cut flowers and potted plants are traded here daily, supplying global retailers and event planners.

Every morning in Aalsmeer, Netherlands, the Royal FloraHolland Aalsmeer Flower Auction sets the global benchmark for wholesale flower trading. This vast complex sees millions of cut flowers and potted plants change hands daily, moving through a fast-paced Dutch auction system that supplies florists, wedding planners, and international retailers. Buyers here source everything from classic roses and tulips to specialty greenery and event-grade blooms. The sheer scale of the trading floor makes it an essential stop for professionals in the flowers and plants sector looking to connect directly with growers. Wedding supply buyers also find unmatched variety for large-scale arrangements. The auction’s central position in the Netherlands—Europe’s horticultural hub—ensures unmatched logistics and freshness for global markets.