IAB Forum Milano

About

IAB Forum Milano is the main Italian event on digital marketing and online advertising, featuring conferences and workshops with case studies, strategies, and best practices. It also covers advertising technologies, including software and tech innovations.

IAB Forum Milano brings Italy's digital advertising and marketing community together in Milan for one of the country's most influential industry gatherings. The program spans conferences and hands-on workshops, where speakers share real case studies, practical strategies, and proven best practices in digital marketing, online advertising, and ecommerce. It also digs into the technologies behind modern campaigns — from advertising software and marketing platforms to AI and machine learning applications. Professionals in entertainment, media, and brand marketing come to exchange ideas, test new tools, and see where the Italian market is heading. Whether you build campaigns, sell ad tech, or run an online store, you get direct access to the people and companies shaping digital advertising in Italy.