CHINA TOY EXPO

About

International Trade Fair For Toys, Hobby Articles & Preschool Educational Resources in China. China Toy Expo is the biggest and most internationalized industry trade fair in mainland China, the second largest in Asia Pacific Region

China Toy Expo in Shanghai gathers over 2,600 exhibitors and 5,500 brands from more than 30 countries across a sprawling 230,000 sqm exhibition floor. As Asia’s largest toy fair, it showcases everything from plush toys and smart-tech innovations to highly sought-after collectibles and established international brands. More than 110,000 professional visitors and 128,000 buyers attend, making it a powerful hub for serious toy trade. The event also hosts concurrent kids expos, offering buyers and suppliers a comprehensive platform to connect, source new products, and track emerging trends. Whether you specialize in educational play, licensed figures, or interactive toys, this Shanghai expo delivers direct access to global markets and decision-makers actively looking for their next best-seller.