China Licensing EXPO

About

This event is part of the 'Four-Expo-in-One' event, focusing on IP licensing for toys, games, and entertainment. It showcases licensing opportunities to connect brands with manufacturers and global buyers for international partnerships.

China Licensing EXPO brings the global licensing industry together in Shanghai. It connects brand owners, agents, and manufacturers across entertainment, marketing, toys and games, fashion apparel, and art and design. As part of the Four-Expo-in-One showcase, it gives licensors a direct route to Chinese production partners and international buyers, all under one roof. Exhibitors present characters, trademarks, and creative properties ready for consumer product programs. Meanwhile, retailers and sourcing teams scout fresh IP to build their ranges. For anyone working in brand extension or merchandising, the Shanghai event delivers practical licensing opportunities and face-to-face dealmaking that trade directories alone can't match.