China International Import Expo (CIIE)

About

China's premier import expo, held annually in November in Shanghai. One of the largest trade shows in the world with 100+ countries participating.

Shanghai’s China International Import Expo (CIIE) attracts serious global buyers and suppliers looking for cross-border opportunities. As the world’s largest import-focused trade show, CIIE turns the National Exhibition and Convention Center into a busy hub for manufacturing, electronics, and automotive sectors. Food and beverage producers showcase specialty goods to Asian distributors, while healthcare innovators debut diagnostics and medical devices. Exhibitors from over 100 countries negotiate directly with Chinese procurement teams, making it a critical entry point for brands expanding in the region. Whether you source industrial machinery or premium consumer goods, CIIE’s curated pavilions and government-supported matchmaking generate tangible business leads. Attendees love the scale—entire country pavilions present curated export clusters. First-timers should plan for crowded aisles and bring plenty of business cards.